Today’s consumers are well-informed, courted from all sides and constantly changing: we help you identify and characterize the key rules of your category, and the expectations and desires of your clients and prospects
Our Design Thinking approaches enable us to guide you in your innovation processes. We open the doors to the creative process to everyone (employees, clients or creatives) who want to build tomorrow with you.
Whether it’s for innovation, renovation or revolution, we help you to assess, optimise and select the best mix for your brand or product. Our analytical approach is to examine customer discourse in relation to the actual experience, in order to establish typologies leading to the development of precise operational responses.
We reveal the customer experience -- physical as well as digital – based on a thorough understanding of what happens at various touchpoints, through observation and questioning
A brand is a modern totem – federating, recognised and unifying for employees, for customers and for partners. The challenge is knowing how to sculpt the brand’s contours, its messages, the experience it offers and the vision behind it, in order to ensure total engagement. Our creative approach is usually based on employee participation, with the use of our digital tools, to facilitate decision-making and internal ownership.
Our ambition is to help you define the keys of success of a new brand on a market and to identify and test relevant creative routes. Our Name Creation know-how is built on tested complementary competences.
Communication today is multi-channel and increasingly digital. This means brands have to make their messages shorter and more impactful -- and, for some categories, more emotional.
Example St Michel
Today, brands and companies are increasingly consumer-centric. We make it possible for you to meet your consumers through innovative immersion techniques.