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    ADRESS

    35, rue Godot de Mauroy – 75009 PARIS

    PHONE

    +33 (0)1 42 65 60 05

    E-MAIL

    fhussenot@adwise-research.com

    Acces map 

    From Roissy Charles de Gaulle Airport :

    Take the RER B direction Gare De Saint-Rémy-Lès-Chevreuse
    to Chatelet Les Halles and the RER A direction Gare Du Vesinet Le Pecq to Auber (rue Auber è rue des Mathurnins è rue Godot de Mauroy) – 1h

    Or take the bus at Charles de Gaulle Aeroport T3-Roissypole to Opéra

     

    From Orly Airport :

    Take the bus 1 direction Charles de Gaulle Etoile to Porte d’Orléans, take underground 4 direction Porte de Clignancourt to Montparnasse-Bienvenue, take the underground 12 direction Front populaire to Madeleine (place de la madeleineè rue de Sèzeè rue Godot de Mauroy) – 50 min

    From Lyon Station : RER A to Auber (15 min)

    From North Station : RER E Magenta to Haussman Saint-Lazare  (15 min)

    From Est Station : Underground 7 direction Mairie d’Issy to Chaussée d’Antin (La Fayette) (15 min)

    From Montparnasse Station : Underground 12 direction Front Populaire to Madeleine (20 min)

    From Austerlitz Station : Underground 14 direction Saint-Lazare to Madeleine (20 min)

    Underground / RER :

    Havre Caumartin : lignes 3 et 9  –  Auber : RER A  –  Madeleine : lignes 8, 12, 14

    Haussman Saint-Lazare : RER E  –  Saint-Lazare : lignes 3, 12, 13, 14

    Taxis :  G7 : 3607

    Exploratory : diving into the context to capture insights

     

    Today’s consumers are well-informed, courted from all sides and constantly changing: we help you identify and characterize the key rules of your category, and the expectations and desires of your clients and prospects

    • Ethnographies and pen portraits
    • Precision understanding of all aspects of an issue
    • Market mapping and segmentation
    • Trends analysis
    • Persona communities

    Example Ripolin

    How to boost the dynamics in White Paints ?

    14 filmed ethnographic interviews at home, cultural analysis of White, filmed interviews with decorators/experts on new trends, quantitative research in specialist stores, positioning recommendations for the brand and its mix

    Lead time: 5 weeks of fieldwork

    Innovation & concept lab: co-creation with multiple sources of inspiration

     

    Our Design Thinking approaches enable us to guide you in your innovation processes. We open the doors to the creative process to everyone (employees, clients or creatives) who want to build tomorrow with you.

    • Expert contributions
    • Trend books
    • Ideation workshop facilitation
    • Crowdsourcing leadership
    • Integrated analysis of various sources of new ideas
    • Concept design, concept writing – Concept labs

    Example

    Win over the urban, digital-savvy mum, in a market polarized between Pampers and private labels

    Digital exploratory with influencer mums and in-home, video-recorded ethnographic interviews; concept lab to create the offer; tests

    Marketing Mix test: combining complementary points of view

     

    Whether it’s for innovation, renovation or revolution, we help you to assess, optimise and select the best mix for your brand or product. Our analytical approach is to examine customer discourse in relation to the actual experience, in order to establish typologies leading to the development of precise operational responses.

    • Diaries and pre-tasks, at home and/or in store
    • Mix diagnostic
    • Product placement and feedback
    • Tests of new products / concepts
    • Packaging tests

    Example L'Oréal

    C & U : which deodorant for tomorrow ?

    Exploratory in individual interviews with 20 women: home product test, digital logbook, call back

    Delay : 4 weeks

    Customer experience: getting as close as possible to customer journeys

     

    We reveal the customer experience -- physical as well as digital – based on a thorough understanding of what happens at various touchpoints, through observation and questioning

    • Shopper research
    • Website and app test
    • Touchpoint satisfaction barometer
    • Immersive exploratory research on customer experience
    • Ergonomic analysis
    • Store concept test

    Example SNCF

    What phygital strategy for the future ?

    For both sales and information counters, in train stations of various sizes across France: observations, interviews with employees, flash interviews with customers, in-facility face-to-face interviews. Presentation of results followed by a workshop to generate ideas on the future of different touchpoints.

    Lead time: 5 weeks

    Image Audit: a holistic view

     

    A brand is a modern totem – federating, recognised and unifying for employees, for customers and for partners. The challenge is knowing how to sculpt the brand’s contours, its messages, the experience it offers and the vision behind it, in order to ensure total engagement. Our creative approach is usually based on employee participation, with the use of our digital tools, to facilitate decision-making and internal ownership.

    • Definition of the brand platform
    • Re-positioning of the messages and rallying cry
    • Brand and range architecture diagnostic
    • Analysis of brand extension scope
    • Reputation diagnostic

    Example Aviva

    How reputation really impacts business growth in the insurance market ?

    Advise on whether or not it is opportune for Aviva to invest in a heavy reputation-building strategy. Focus groups with customers and employees; IDIs with stakeholders (agents, brokers, journalists, unions, etc.)

    Lead time: 4 weeks

    Name Creation

     

    Our ambition is to help you define the keys of success of a new brand on a market and to identify and test relevant creative routes. Our Name Creation know-how is built on tested complementary competences.

    • Semiological analysis & benchmarking of the brands of the universe
    • Creative workshop
    • Creation of lists of names
    • Copyright searches
    • Test of names and logos

    Example Veolia

    Creation of a Vivendi subsidiary, dedicated to environmental services, listed on the stock exchange.

    Strategic analysis and writing of a name creation brief; creation of several dozen names; legal validations; presentation to Comex; consulting in selection and launch of the name.

    Lead time : 7 weeks

    Communication test: new media, new approaches

    Communication today is multi-channel and increasingly digital. This means brands have to make their messages shorter and more impactful -- and, for some categories, more emotional.

    • Identification of advertising insights
    • Test of multimedia campaign
    • Semiological study

    Example St Michel

    Development of an advertising campaign and marketing operation on Snapchat, aimed at upper primary and middle school children

    2 groups, each 2 hours long: test of the main campaign (stories), titles/names, activation operation, games, filters, a mini-website; validation of the operation’s consistency with the current TV advertising

    Lead time : 4 weeks

    Consumer days: assisting you in your consumer-centric process

    Today, brands and companies are increasingly consumer-centric. We make it possible for you to meet your consumers through innovative immersion techniques.

    • Ethnographic go-alongs
    • Training days for consumer listening & observation
    • Co-creation days: brand / consumers

    Example Ontex

    2-phase Consumer Day for developing an innovation platform for 2020

    Phase 1: Ethnographic discovery days with 8 mums, filmed at home, and international crowdsourcing to generate fresh ideas; Phase 2: 1 day creativity workshop in Brussels with 20 co-workers from different departments and countries, with talks by 2 hygiene and Gen Z experts, concept development with illustrations, assessment in France and in the UK (4 groups in each country)

    Lead time : 12 weeks