The brief came from a leading player in the insecticides market, who wanted to develop a range of dewkiller-raticides for DIY superstores.
The brief came from a leading player in the insecticides market, who wanted to develop a range of dewkiller-raticides for DIY superstores.
The challenge was to understand the keys to success in this universe, to help choose the brand to use (Kapo, Oro, a new brand?), the claims, the packs and the messages to use.
The Adwise approach was ad hoc, consultative and agile
-We organised video focus groups with French purchasers of souricides to clarify their perception of these pests, their expectations, their perception of competitor packs and to test packaging proposals;
The results were extraordinary
By following our recommendations, the team achieved its referencing and sales targets a year ahead of schedule.
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