The brief came from a leading insecticide company that wanted to develop a range of dewkillers for DIY stores.
The brief came from a leading insecticide company that wanted to develop a range of dewkillers for DIY stores.
The challenge was to understand the keys to success in this universe, to help choose the brand to use (Kapo, Oro, a new brand?), the claims, the packs and the messages to use.
The Adwise approach was tailor made, consultative and agile
-We handled video focus groups with French souricide buyers to clarify their representation of these pests, their expectations, the perception of competing packs and to test packaging proposals;
The results were extraordinary
By following our recommendations, the team achieved their listing and sales targets a year ahead of schedule.
Actualiser et mettre en perspective votre
vision client
Identifier les opportunités
et vous donner les clés
de votre succès
Enrichir les offres et apporter une vision de la stratégie d’innovation
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