Evaluate the coherence of the cross-channel path
To accompany San Marina in a phase of mutation, in particular with its new boutique concept, with business, image and customer relationship issues
Approach based on a qualitative study crossed with an ergonomic diagnosis: individual interviews tracing the digital and/or physical journey
In progress: redesign of the sales tunnel on the site to optimize ergonomics and the customer journey, communication on the services offered, mobilization of internal teams…
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