Explore, build and test a new format for the Bac Pro course.
A qualitative study in two stages: a first stage of exploratory interviews to bring out key insights, understand the particularities, needs and difficulties of students and teachers. At the end of this first stage, Hachette built a new format that we tested in a second phase through a focus group with 7 teachers.
A practical and operational guide to developing a new, original format that is relevant to students
Actualiser et mettre en perspective votre
vision client
Identifier les opportunités
et vous donner les clés
de votre succès
Enrichir les offres et apporter une vision de la stratégie d’innovation
