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Establishing a culture of innovation: the 7 Keys to success

By FLORENCE HUSSENOT With degrees in sociology and linguistics, a diploma from Sciences Po Paris and training in Créa-France methods, Florence Hussenot began her career with L’Oréal before going on to specialise in innovation research.  Through her experience at Ipsos Insight Marque and then with Adwise...

Agile Innovation isn’t just for start-ups 

By FLORENCE HUSSENOT With degrees in sociology and linguistics, a diploma from Sciences Po Paris and training in Créa-France methods, Florence Hussenot began her career with L’Oréal before going on to specialise in innovation research.  Through her experience at Ipsos Insight Marque and then with Adwise...

Innovate or die: what the FMCG sector tells us

by HENRI-JACQUES LETELLIER “We face a number of dangers, including a tendency to confuse novelty with innovation, and failure to perceive added value.”   Henri-Jacques Letellier, Analytics & Insights Director – Procter & Gamble, Co-founder of Insights Hub and Team Leader for Data, Insights and Foresights at...

Boldness – At The Heart of Innovation

by DEBORAH LABRE “The greatest difficulty no doubt remains the fear of the unknown, the fear of change.”   Deborah Labre holds a Master’s II in Branding and Innovation Management from Iscom Paris.  She began her career at Omnicom Media Group as a Strategic Planner, and later...

The Innovation Mindset

by FRANÇOIS LAURENT “Innovating is about embracing major societal movements while keeping in mind all of the available technologies.” François Laurent, Doctor of Semiology, Co-Chairman of Adetem.  After a career in advertising (Havas, Publicis), market research (Millward Brown) and marketing (Thomson), he founded ConsumerInsight in 2006.  He...

Why don’t big companies take more risks in order to innovate?

OLIVIER LABORDE “For a big company to innovate, it has to be capable of investing in unfamiliar, emerging businesses.” Olivier Laborde, Innovation and Digital Transformation Strategist.  He began his career as a consultant, and then joined Natixis Assurances where he is currently Head of Marketing, Innovation...

Luxury and Innovation

“Is innovation in the luxury sector possible, without showcasing the artisanal, human aspect that is increasingly rare in today’s world?” Audrey Kabla, a specialist in luxury brand strategies, is Co-Managing Director of Adetem’s Club Luxe and founder of the Epykomene agency. She is also a training...

Innovation: Value-Generating Disruption

“In large companies, disruptive innovation implies taking risks that are difficult for middle management to tolerate.” Édouard Le Maréchal is a graduate of ESSEC Business School, an expert in Creative Problem Solving and Chairman of Crea-France. In 1996 he founded Tangenciels, specialized in innovation and transformation....