Meet The Team

Founder and Company Director

Florence Hussenot

Florence is a linguist and political science specialist with expertise in Innovation and Brand Strategy.
She is full of curiosity and loves everything to do with art and creativity: contemporary dance, jazz, cooking … and South Park. She comes from a family of entrepreneurs so business is in her blood.
She is a “glass half full” kind of person and is determined always to be part of the solution.

Senior Qualitative Research Director

Yves Jaques

Qualitative researcher, then international marketing consultant working on global insight, brand strategy and innovation projects for : IKEA, Nestlé, Levi’s, Air France, Coca-Cola, Lipton…etc
Started at Ipsos Insight, then Kantar Added Value, and now an researcher working with Adwise teams. Yves is open-minded, dynamic, curious and always looking to meet new people and cultures, he has a multicultural background and speaks fluently English, German, Italian. Yves has worked all around the world for global brands across various industries (FMCG, transportation, bank & finance, fashion, retail…), on multiple strategic research issues

Senior Quantitative Research Director

Virginie Palmier

Career: Added Value, Research International, IRI Shopper Insight, Cataliz Research and Freelancer for 5 years and a half.
Expertise in loyalty and satisfaction surveys in multi-countries (Nespresso, Essilor…) and in the assurance sector for Mondial Assistance amongst B2C targets CATI interviews, in concepts-use-packs tests, U&A and Shopper surveys.

Operations & Innovation Manager

Marina Igoumnova

- Executive Master in Digital Marketing & Innovation Management (Highest Honors).
- Master's Degree in Economic Sociology.
- Fluent in English, French and Russian.
- Previous job : Venture Capital Analyst / Investments in Innovation in the EMEA region @Factset, Inc.
- Marina was also trained for 8 years as a musician, and - in parallel - as a sports competitor of several kinds, and as an art historian.

Research analyst

Charlotte Courel

Social psychologist specializing in marketing, consumption and communication.
Trained in a start up to help them through with development, communication and boost awareness of their products & services.
Market research analyst at Printemps Paris.
Passions : traveling, visiting new places, dance, vogue
Belief : positive thinking is key to success

Research Analyst

Marta Crespo

Marta is a junior research analyst, working in Spanish, English and French.

✦ Our Philosophy 

– Agility –


– Business-Oriented –


– Can-Do Attitude –


– Innovative Methologies –


– Actionable results –