Meet The Team

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Founder and Company Director

Florence Hussenot

Florence is a linguist and political science specialist with expertise in Innovation and Brand Strategy.
She is full of curiosity and loves everything to do with art and creativity: contemporary dance, jazz, cooking … and South Park. She comes from a family of entrepreneurs so business is in her blood.
She is a “glass half full” kind of person and is determined always to be part of the solution.

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Senior Qualitative Research Director

Yves Jaques

Qualitative researcher, then international marketing consultant working on global insight, brand strategy and innovation projects for : IKEA, Nestlé, Levi’s, Air France, Coca-Cola, Lipton…etc
Started at Ipsos Insight, then Kantar Added Value, and now an researcher working with Adwise teams. Yves is open-minded, dynamic, curious and always looking to meet new people and cultures, he has a multicultural background and speaks fluently English, German, Italian. Yves has worked all around the world for global brands across various industries (FMCG, transportation, bank & finance, fashion, retail…), on multiple strategic research issues

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Senior Quantitative Research Director

Virginie Palmier

Career: Added Value, Research International, IRI Shopper Insight, Cataliz Research and Freelancer for 5 years and a half.
Expertise in loyalty and satisfaction surveys in multi-countries (Nespresso, Essilor…) and in the assurance sector for Mondial Assistance amongst B2C targets CATI interviews, in concepts-use-packs tests, U&A and Shopper surveys.

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Operations & Innovation Manager

Marina Igoumnova

- Executive Master in Digital Marketing & Innovation Management (Highest Honors).
- Master's Degree in Economic Sociology.
- Fluent in English, French and Russian.
- Previous job : Venture Capital Analyst / Investments in Innovation in the EMEA region @Factset, Inc.
- Marina was also trained for 8 years as a musician, and - in parallel - as a sports competitor of several kinds, and as an art historian.

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Research analyst

Charlotte Courel

Social psychologist specializing in marketing, consumption and communication.
Trained in a start up to help them through with development, communication and boost awareness of their products & services.
Market research analyst at Printemps Paris.
Passions : traveling, visiting new places, dance, vogue
Belief : positive thinking is key to success

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Research Analyst

Marta Crespo

Marta is a junior research analyst, working in Spanish, English and French.

✦ Our Philosophy 

– Agility –

 

– Business-Oriented –

 

– Can-Do Attitude –

 

– Innovative Methologies –

 

– Actionable results –