Our story

The name Adwise is the combination of two words : add and wise



Adwise was founded in March 2003 by Florence Hussenot with the initial objective of updating the market research profession with more involved, more operational, more actionable recommendations.


Our company’s name reflects the way we do things: a meticulous, ad hoc approach and a creative, associative mindset in order to find the solutions that are right for you.


With their background of advertiser-side operational marketing and 20 years’ experience in market research, we strive for results that are new and creative – but above all concrete and achievable.



  Meet the team  

Founder and Company Director

Florence Hussenot

Florence is a linguist and political science specialist with expertise in Innovation and Brand Strategy.
She is full of curiosity and loves everything to do with art and creativity: contemporary dance, jazz, cooking … and South Park. She comes from a family of entrepreneurs so business is in her blood.
She is a “glass half full” kind of person and is determined always to be part of the solution.


Anne-Sophie Guillot

20 years' experience, mostly in market research

Operations Manager & Communication Officer

Marina Igoumnova

Market analysis @ Factset Inc, Digital Marketing @Visiplus, Visual Communication @Estienne.
Fluent in English, French and Russian.
After advanced studies in linguistics and visual arts, she earned a Master's degree in economic sociology, then in Digital Marketing and Project Management.
Hobbies : piano (8-year graduation in Russia), drawing & art history (Parisian art studios), sports (competitor).

Research analyst

Charlotte Courel

Formation : Psychologue sociale spécialisée dans le marketing, la consommation et la communication/ Master 2 à Nanterre.
Professional experience : training in a start up to help them through with development, communication and boost awareness of their products & services; Market research analyst at Printemps.
Passions : travel, visit new places, dance, vogue
Belief : positive thinking is key to success