Archive

Brand arbitration in a climate of crisis

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation=""][vc_column][vc_single_image image="23767" img_size="large" alignment="center" qode_css_animation=""][vc_empty_space][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="center" css_animation=""][vc_column width="1/4"][icons icon_pack="font_elegant" fe_icon="icon_compass" custom_size="32" type="circle" icon_animation="q_icon_animation" target="_self" icon_color="#dd9933" border_color="#dd9933" background_color="#ffffff"][vc_empty_space][vc_column_text] The Context Did the sub-prime crisis and plunging share prices mean the brand was “dead”? [/vc_column_text][/vc_column][vc_column width="1/4"][icons icon_pack="font_elegant" fe_icon="icon_cone" custom_size="32" type="circle" icon_animation="q_icon_animation" target="_self"...

Assessing the brand’s financial value

[vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="left" css_animation=""][vc_column][vc_single_image image="25144" img_size="large" alignment="center" qode_css_animation=""][vc_empty_space][/vc_column][/vc_row][vc_row row_type="row" use_row_as_full_screen_section="no" type="full_width" text_align="center" css_animation=""][vc_column width="1/4"][icons icon_pack="font_elegant" fe_icon="icon_compass" custom_size="32" type="circle" icon_animation="q_icon_animation" target="_self" icon_color="#dd9933" border_color="#dd9933" background_color="#ffffff"][vc_empty_space][vc_column_text] The Context A listed Group (Starwood) that needed to take some targeted initiatives [/vc_column_text][/vc_column][vc_column width="1/4"][icons icon_pack="font_elegant" fe_icon="icon_cone" custom_size="32" type="circle" icon_animation="q_icon_animation" target="_self" icon_color="#dd9933" border_color="#dd9933"...