Create a powerful corporate brand

The Context

A separate environmental services entity was spun off from the Vivendi Group.

The Challenge

Successfully launch the Group: 280 countries, 300,000 employees.

Our Approach

Image study with opinion leaders, definition of a name brief, creative name searches and implementation for the Executive Committee of the entire selection process and internal and external launch.

The Results

A sustainable brand, recognized internally and externally, on which a leading Group in its field was built.