Find a global name for a biotech company

The Context

Sanofi had invested in a vision specialist biotech and wanted to give it an international name.

The Challenge

Primarily of a legal nature, but technology also came into the discussion.

Our Approach

We conducted a brainstorming workshop with employees to come up with directions for the name search; we then created and tested around 100 names, after which we recommended the name with the greatest potential.

The Results

PIXIUM VISION is a sophisticated, hi-tech, international, specialized brand.