A successful merger around a shared brand

The Context

A merger of two consulting groups of different sizes, both active in the same market

The Challenge

Ensure the success of the merger and create a genuine shared culture across international lines – and give clients proof of this shared culture

Our Approach

Conducting research among key clients and prospects to evaluate the image of each group; Pyramid of Expectation, workshop and development of shared brand platform; defining a rallying cry and involvement slogan for senior management

The Results

Launch of a new brand name. Operational definition of commitments in collaboration with different business levels