Understanding in-depth the expectations and preferences of all key players of the cheese market in Spain

The Context

Soignon opens a new factory and wishes to launch new « fresh goat cheese » products in Spain, hence wished to explore this market in-depth, in both B2B and B2C

The Challenge

Reconcile B2B and B2C expectations, to define the ideal range and mix for Spain

Our Approach

Telephone interviews with wholesalers-distributors, F2F individual interviews with restaurant owners / managers, Digital diary and then Focus groups with consumers

The Results

A fine understanding of the stakes and expectations for all target groups ;

Clear and actionable recommendations on the product range and the marketing mix, for an implementation in the spring of 2019.