Identifying the key formula to regenerate a brand

The Context

Brand wishes to challenge the leadership of the first serum on the market

The Challenge

To explore the usage of serum, to identify the best formula amongst 3, and the ideal communication mix

Our Approach

F2F individual interviews, in-home test of several formulae, digital experience feedback, paper diary and groups to test concepts and packs

The Results

Identification of 2 key products to renew the range