Creating a powerful corporate brand

The context

Separation of Vivendi’s environmental services entity from the Group

The Challenge

Successfully launch a new Group, with 300,000 employees in 280 countries

Our approach

Conducting brand image assessment with opinion leaders, drawing up the name brief, carrying out creative name research and leading the operation on behalf of the Executive Committee to launch the new name in-house and with the public.

The Results

Launch of a new brand name. Operational definition of commitments in collaboration with different business levels