Innovating in a “start-up mode”

The Context

How Ontex, as a private label manufacturer, could successfully launch its first brand in France (and now in Europe)

The Challenge

Win over the urban, digital-savvy mum, in a market polarized between Pampers and private labels

Our Approach

Digital exploratory with influencer mums and in-home, video-recorded ethnographic interviews; concept lab to create the offer; tests

The Results

An awesome success with a subscription-based offer and a provocative brand strategy that has won several prizes in France