Developing a new business line

The Context

Brand wishes to diversify in the field of telecom

The Challenge

To understand the brand’s DNA, to identify the ideal and most believable service mix for Bruneau, an office supplies specialist

Our Approach

Design Thinking, associating Social Listening of telecom providers, writing and preparation of the illustrated offer, group evaluation with Purchasing Managers, optimization workshop

The Results

Sales are aligned with the launch plan