Testing a pilot point-of-sale

The Context

To evaluate a new merchandising concept mixing shoes & clothes, which improves the shopping experience without damaging the affordable price image

The Challenge

How to obtain fresh & authentic reactions, also to exploring the pilot point-of-sale in depth with 5 target groups?

Our Approach

Autonomous in-store Missions with feedback on our digital platform, on-site observations, and store visits as in-depth F2F interviews, 5mn “vox pop” videos with the best of customers feedback

The Results

A very positive feedback ; the concept will be slightly optimized, and then implemented in other stores all over France.