Imagining the products of the future

The Context

How to support R&D decisions on nappies for the 2020 generation ?

The Challenge

Project the future and assist management in making the right industrial equipment investments for manufacturing the nappies of tomorrow.

Our Approach

Multi-country approach (France/UK) with ethnographic interviews, expert interviews, prospective trend books, collaborative workshops, international crowdsourcing and ideation and validation of illustrated concepts

The Results

A number of ideas based on differentiating product features are now being finalised. That’s all we can say for now!