Ten years ago, Google, Apple, Facebook and Amazon were not what they are now.
There was no Snapchat or Instagram, and iTunes was just getting started. Few people knew about Deezer, Autolib was still years in the future, and Engie was still GDF Suez. iDTGV was brand new, and Izycar and Ouibus were yet to make their appearance.
Cdiscount, LeBonCoin and Easyjet were in their infancy.