In Business
for 16 years
Trusted by
25 key clients
45%
international
clients
Senior
Consultants
Qualitative
Creative &
Quantitative
Network of
international
partners
Today’s consumers are well-informed, courted from all sides and constantly changing: we help you identify and characterize the key rules of your category, and the expectations and desires of your clients and prospects
Example Ripolin
How to boost the dynamics in White Paints ?
14 filmed ethnographic interviews at home, cultural analysis of White, filmed interviews with decorators/experts on new trends, quantitative research in specialist stores, positioning recommendations for the brand and its mix
Lead time: 5 weeks of fieldwork
Our Design Thinking approaches enable us to guide you in your innovation processes. We open the doors to the creative process to everyone (employees, clients or creatives) who want to build tomorrow with you.
Example
Win over the urban, digital-savvy mum, in a market polarized between Pampers and private labels
Digital exploratory with influencer mums and in-home, video-recorded ethnographic interviews; concept lab to create the offer; tests
Whether it’s for innovation, renovation or revolution, we help you to assess, optimise and select the best mix for your brand or product. Our analytical approach is to examine customer discourse in relation to the actual experience, in order to establish typologies leading to the development of precise operational responses.
Example L'Oréal
C & U : which deodorant for tomorrow ?
Exploratory in individual interviews with 20 women: home product test, digital logbook, call back
Delay : 4 weeks
We reveal the customer experience -- physical as well as digital – based on a thorough understanding of what happens at various touchpoints, through observation and questioning
Example SNCF
What phygital strategy for the future ?
For both sales and information counters, in train stations of various sizes across France: observations, interviews with employees, flash interviews with customers, in-facility face-to-face interviews. Presentation of results followed by a workshop to generate ideas on the future of different touchpoints.
Lead time: 5 weeks
A brand is a modern totem – federating, recognised and unifying for employees, for customers and for partners. The challenge is knowing how to sculpt the brand’s contours, its messages, the experience it offers and the vision behind it, in order to ensure total engagement. Our creative approach is usually based on employee participation, with the use of our digital tools, to facilitate decision-making and internal ownership.
Example Aviva
How reputation really impacts business growth in the insurance market ?
Advise on whether or not it is opportune for Aviva to invest in a heavy reputation-building strategy. Focus groups with customers and employees; IDIs with stakeholders (agents, brokers, journalists, unions, etc.)
Lead time: 4 weeks
Our ambition is to help you define the keys of success of a new brand on a market and to identify and test relevant creative routes. Our Name Creation know-how is built on tested complementary competences.
Example Veolia
Creation of a Vivendi subsidiary, dedicated to environmental services, listed on the stock exchange.
Strategic analysis and writing of a name creation brief; creation of several dozen names; legal validations; presentation to Comex; consulting in selection and launch of the name.
Lead time : 7 weeks
Communication today is multi-channel and increasingly digital. This means brands have to make their messages shorter and more impactful -- and, for some categories, more emotional.
Example St Michel
Development of an advertising campaign and marketing operation on Snapchat, aimed at upper primary and middle school children
2 groups, each 2 hours long: test of the main campaign (stories), titles/names, activation operation, games, filters, a mini-website; validation of the operation’s consistency with the current TV advertising
Lead time : 4 weeks
Today, brands and companies are increasingly consumer-centric. We make it possible for you to meet your consumers through innovative immersion techniques.
Example Ontex
2-phase Consumer Day for developing an innovation platform for 2020
Phase 1: Ethnographic discovery days with 8 mums, filmed at home, and international crowdsourcing to generate fresh ideas; Phase 2: 1 day creativity workshop in Brussels with 20 co-workers from different departments and countries, with talks by 2 hygiene and Gen Z experts, concept development with illustrations, assessment in France and in the UK (4 groups in each country)
Lead time : 12 weeks
