In a customer journey, the value provided by physical and sensitive contact enhances the relationship with the brand. What's more, the right combination of digital and physical contact establishes the experience in customers' hearts. So how do you successfully conduct customer journey research? ADWISE invites you to discover the results of two ethnological studies we carried out for MICROSOFT and SNCF.
- What is the role and value of physical contact?
- How do you measure its importance and particularity?
- What research techniques are needed to cover the entire phygital journey?
Speakers:
Florence HUSSENOT - Founder of Adwise
Anne-Sophie GUILLOT - Consulting Director @Adwise
Thursday 5 April - 5pm - Salle Eiffel
Prior registration required - until 28 March
--------------------------------------------------- OUR OTHER SPEECH IN THE SPRING OF STUDIES --------------------------------------------------- FLASH BENCHMARK WORKSHOP: INFLUENCER COMMUNITIES IN RESEARCH - WHAT? AND FOR WHAT PURPOSE?
Better known for their communication skills, influencers also have some interesting qualities to bring to bear in our research world. Find out more about our experience of a study designed to launch a new brand.
- Which influencers can we talk to?
- In which study protocol?
- What are the limits?
Speaker: Florence HUSSENOT - Founder of Adwise
Thursday 5 April - 4pm - Grand Auditorium
Visit our blog, and discover a wealth of articles on research and marketing today: adwise-research.com/vu-du-blog/
