[vc_row row_type=”row” use_row_as_full_screen_section=”no” type=”full_width” text_align=”left” css_animation=””][vc_column][vc_column_text]Selon une récente étude publiée par Adobe, 28% of the world's Web traffic is generated by bots (aka robots): behind this term lies a very diverse reality, from robot farms that "optimise from click-by-click statistics to chatbots dedicated to customer relations, not forgetting the new Google Home and Alexa.
Despite this, the number of bots taking the place of humans - and "fooling their world" in the process - is exploding: last year, an American study estimated that there were 48 million Twitter accounts managed by machines, representing around 10-15% of the total.
A word of clarification: the @realDonaldTrump is actually managed by a human. Even if, at times, it seems to be pedalling in the sand. A bit like @TayandYouMicrosoft's artificial intelligence system that went haywire shortly after its launch, much to the delight of mocking twitters - see here.
The big losers today are all the little hands based in Casablanca or Bangalore, whose main task was to create fake social media accounts which "embellish traffic around brands!
Today, the vast majority of consumers who "dialogue with bots on an online sales site or on their ISP's site are unaware that they are talking to a machine... or an AI, whatever you want to call it; somewhere at a higher level, there are still a few humans to deal with more complex cases, if need be.
Perhaps one day it will be the other way round: didn't a study by the University of Indiana show that in cancerology, AI diagnoses were 41% more accurate than those of humans? So why entrust to humans what machines could do better?
Nowadays, when my computer breaks down, the after-sales service at Darty or Fnac (or your usual retailer) takes charge of it and repairs it remotely - or carries out a relevant diagnosis if the problem concerns the hardware. Sometimes it takes a while, you get the feeling that they're fumbling - and sometimes the customer loses a little patience...
Tomorrow, won't we be tempted to say angrily: "Stop searching on your own: get help from Artificial Intelligence, it'll be much quicker!.
But the day after tomorrow, the customer will no longer lose his cool: he will have no contact other than artificial. With one small regret: it's impossible to influence a machine with a flood of criticism, it's impervious to it!
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