For several days now, Adwise has been interacting with consumers who are passionate about cosmetics and who are spoilt for choice when it comes to buying make-up or, more generally, skincare and beauty products.
Through interviews carried out in our agency and a discussion platform on social networks, the team talks to selected people who are committed to a particular customer theme in order to detect key insights and expected innovations. All these discussions are used to collect qualitative data in various formats (text, video, images) and analyse them in real time via a dashboard.
This small community offers rich discussions, bringing us closer together to co-construct a new product, gather consumer expectations and needs, pre-test products and much more.
As part of this digital platform, Adwise explored the power of brands' beauty communities. In addition to influencers who have become the ambassadors and voices of beauty, some brands have developed a real creative craze with co-creation concepts, turning consumers into true muse. This is how the digital brand Nidé.Co has positioned itself. The brand offers natural, made-to-measure products created to meet the needs of its community of all ages and shapes. Upcoming projects are announced on the e-shop, where everyone can vote. Once the idea has been validated, the product is co-created, tested and approved by its community.
More specifically, the brand has a range of atypical products, from facial care designed for the premenstrual period to remineralizing skin care after sea bathing.... Participatory innovation is effective and involves the community in a project of reflection and collaboration with the brand. From these exchanges emerge insights for co-creating products or services. Adwise can help you launch your own customised community of customers and prospects to facilitate the emergence of innovative concepts and build brand equity in a different way.
