In a changing world and in the face of volatile behaviour, we need to identify the factors of resistance and the vectors of consumer change.
We have a unique proprietary Observatory of socio-cultural dynamics, comprising 5 areas of transformation, 3 mega-trends and 20 drivers.
We are convinced that those who have an overall, systemic vision of the Major Movements and Aspirations as an aid to decision-making will benefit from a growth premium.
Torn between their desires and new realities, between their beliefs and multiple, sometimes contradictory injunctions, consumers are becoming increasingly unpredictable, elusive and paradoxical. The TrendsLab™ offers a systemic analysis of the axes of transformation and aspirational dynamics in Western World Societies to - like a compass, help you situate yourself in resonance with your customers.
By putting qualitative and quantitative data into perspective with this mapping, it strengthens insights and helps to address the following issues, among others:
Stimulating creativity through the agile approach
By providing an overview and deciphering complexity in the form of a system, the TrendsLab™ sheds light on your challenges and enables you to shape your future.
At the heart of our Protopia approach to fundamental innovation, it adapts to your categories and markets to build a map of your challenges.
It is implemented internally, weaving together all our analyses. It can also take the form of a conference followed by workshops.
Using TrendsLab™ to innovate, weave meaning, put results into perspective, support the development of territories of opportunity.
GEN Z EXPLORATORY / DIGITAL LOGBOOK / FOCUS GROUP / IDEATION WORKSHOP / CONCEPT TESTING
At the crossroads of the World's 5 transformation axes, its 3 macro-trends and 25 drivers, its deliberately cross-sectoral angle and its many illustrations drawn from phenomena observed in the West make it a rich and inspiring tool for stimulating ideation.
In innovation protocols, it identifies areas of opportunity and enriches the ideation phases by increasing the number of research areas.
In contact with observations, focus groups and interviews, the TrendsLab™ brings a more fundamental dimension to analyses, allows research results to be put into perspective and gives insights greater force.
It pre-evaluates product and service concepts through semi-cultural analysis, enriches the construction of typologies and segmentations and feeds the analysis of imaginary worlds.
Focus on :
Tools for innovation :
Enriching offerings and providing a vision of the innovation strategy
