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L' agency

We amounts from partners experts at study, at foresight an at innovation at service from the transformation from brands

From the outset, Adwise was founded on the conviction that the social sciences' perspective on reality and the ad hoc hybridization of customer knowledge sources, combined with a partnership approach to consultancy, were complementary and necessary to help you make the right decisions. And we're more committed than ever. 

So, in today's changing world, we're integrating methods derived from foresight to ensure the relevance and sustainability of the solutions we provide. And always with the agility that characterises us.

Our vision from our role

What makes us different

As an institute on a human scale, we operate like a professional family. When you entrust your projects to Adwise, your problem becomes our problem. You benefit from an agile and committed team with a high level of seniority, a personalised service to solve your problems, our exacting standards in putting results into perspective and strategic recommendations for action.

Our values

EXPERTISE AND AGILITY

We are driven by a strong value of serviceand obsessed with quality and the excellence with which we carry out our business. jobour passion We understand your demand for agility, which, in addition to speed, also means the ability to adapt to financial and human constraints.

EXPERIENCE

We believe that over 20 years' experience in agencies and advertisers, in close contact with your consumers in different sectors and for a variety of issues, enables us to build bridges and enrich our recommendations. 

Methodological innovation

Curious by nature, progressive philosophy, we are constantly on the lookout for new techniques and methods to enhance our services. ad hoc methodological recommendations. Digital, virtual reality, crowdsourcing, creative animations, influencer communities... let's use the most relevant techniques together!

Operational

No matter how complex your issues and your targetswe are committed to providing you with clear, concise and simple study results to activate. Our recommendations are committed. business oriented "and always meet your objectives strategicOur roadmaps are precise and enable you to move forward quickly and efficiently.

Support

Alone we go faster; together we go further! Going beyond studies and offer you genuine advice - that's our vision of our business. Because working in close partnership at every stage of your project guarantees its success, its internal ownership and the success of your business. successful activation.

Empathy

Nothing would be possible without kindness and theempathy They invite us to change the way we look at things. Listening to everyone, neutral but sensitive to what they have to say, we adopt the right distance to take on board the life stories and experiences of our customers. experiences.

Our specifics

  • 20 years of BtoB and BtoC expertise
  • Our fully integrated qualitative and quantitative approach
  • Our ability to weave meaning by integrating data from multiple sources
  • Our TrendsLab socio-cultural expertise
  • Protopia©, our innovative methodology for imaginary activities
  • Our pool of designers, the Team Factory©.
  • Our creative, solutions-oriented mindset
  • Our loyal customers
See our expertise
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Our key figures 

  • 700 studies and ad hoc assignments carried out
  • 65% in qualitative research & 35% in quantitative research
  • 40 repeat customers (>10 years)
  • 7 consultants trained in sociology, anthropology, history, linguistics, statistics and data analysis
  • 60% of research in France and 40% abroad
  • 8 key sectors: insurance, education, food, beauty and hygiene, mobility, housing, retail, media

Our team

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Founder and CEO
Florence

holds a Bachelor of Science in Linguistics, Sociology and Psychology from La Sorbonne, and is a graduate of Sciences-Po Paris. She began her career at L'Oréal, then Ipsos, before creating Adwise with her passion for insights. Her experience in the advertising industry developed her operational and business-oriented outlook.
Magali

Director of Research and Development
Magali

A graduate of the École Supérieure de Commerce in Tours, Magali has been working in marketing research for over 15 years. She has solid experience in qualitative and quantitative research in the consumer goods and services sectors, with both the general public and professionals. Her dual skills give her a rigorous approach.
yacine

Head of quantitative research
Yacine

With a Masters 2 in Mathematics and Statistics, Yacine is an expert in sophisticated statistical processing and quantitative research protocols. Qualitative research group leader - Charlotte: With a degree in Social Psychology specialising in marketing, consumption and communication, Charlotte is a specialist in deciphering consumer logic and personas.
PhotoNoemieLinkedin

Qualitative researcher
Noémie

Noémie is a graduate of the Nanterre Master 2 programme specialising in the social psychology of research and consumption. With a highly inquisitive nature, she explores issues in depth and enriches her collection by listening closely to social networks.
sandrine_choquart

Head of Strategic Planning
Sandrine

A graduate of Celsa with a Master's 2 in Brand Strategy, Sandrine has a wealth of multicultural experience in management and project management in the marketing and communications professions, working for advertisers, agencies and freelancers. She benefits from a comprehensive practice in implementing brand and product development strategies. The diversitý of the subjects she has dealt with has enabled her to develop an artistic flair and a keen sense of strategic and organisational processes within companies.
Sylvie_Le Tadic

Customer Manager
Sylvie

Sylvie has a Master's degree in History, holds the "Pilote d'Equipe d'Innovation" certificate and is a member of the Club des Dir de l'Innovation. At Adwise, her mission is to support brands in a context of disruption, particularly in understanding consumer resistance factors and drivers of change, by integrating foresight methods into research and innovation.

Sylvie draws on her expertise at the Chair in Imagination Modelling (PARISTECH), as well as her solid dual experience both in research institutes (Sociovision, Kantar and Future Thinking) and on the advertisers' side, at Stellantis, in the Marketing Intelligence, Foresight and Innovation function.

Charlotte

Head of qualitative research group
Charlotte

With a degree in Social Psychology specialising in marketing, consumption and communication, Charlotte is a specialist in deciphering consumer logic and personas.
Magali

Director of Research and Development
Magali

A graduate of the École Supérieure de Commerce in Tours, Magali has been working in marketing research for over 15 years. She has solid experience in qualitative and quantitative research in the consumer goods and services sectors, with both the general public and professionals. Her dual skills give her a rigorous approach.
Charlotte

Head of qualitative research group
Charlotte

With a degree in Social Psychology specialising in marketing, consumption and communication, Charlotte is a specialist in deciphering consumer logic and personas.
PhotoNoemieLinkedin

Qualitative researcher
Noémie

Noémie is a graduate of the Nanterre Master 2 programme specialising in the social psychology of research and consumption. With a highly inquisitive nature, she explores issues in depth and enriches her collection by listening closely to social networks.
sandrine_choquart

Head of Strategic Planning
Sandrine

A graduate of Celsa with a Master's 2 in Brand Strategy, Sandrine has a wealth of multicultural experience in management and project management in the marketing and communications professions, working for advertisers, agencies and freelancers. She benefits from a comprehensive practice in implementing brand and product development strategies. The diversitý of the subjects she has dealt with has enabled her to develop an artistic flair and a keen sense of strategic and organisational processes within companies.
yacine

Head of quantitative research
Yacine

With a Master 2 in Mathematics and Statistics, Yacine is an expert in sophisticated statistical processing and quantitative research protocols.
photo studio nb

Founder and CEO
Florence

holds a Bachelor of Science in Linguistics, Sociology and Psychology from La Sorbonne, and is a graduate of Sciences-Po Paris. She began her career at L'Oréal, then Ipsos, before creating Adwise with her passion for insights. Her experience in the advertising industry developed her operational and business-oriented outlook.
Sylvie_Le Tadic

Customer Manager
Sylvie

Sylvie has a Master's degree in History, holds the "Pilote d'Equipe d'Innovation" certificate and is a member of the Club des Dir de l'Innovation. At Adwise, her mission is to support brands in a context of disruption, particularly in understanding consumer resistance factors and drivers of change, by integrating foresight methods into research and innovation.

Sylvie draws on her expertise at the Chair in Imagination Modelling (PARISTECH), as well as her solid dual experience both in research institutes (Sociovision, Kantar and Future Thinking) and on the advertisers' side, at Stellantis, in the Marketing Intelligence, Foresight and Innovation function.

photo studio nb

Founder and CEO
Florence

holds a Bachelor of Science in Linguistics, Sociology and Psychology from La Sorbonne, and is a graduate of Sciences-Po Paris. She began her career at L'Oréal, then Ipsos, before creating Adwise with her passion for insights. Her experience in the advertising industry developed her operational and business-oriented outlook.
Magali

Director of Research and Development
Magali

A graduate of the École Supérieure de Commerce in Tours, Magali has been working in marketing research for over 15 years. She has solid experience in qualitative and quantitative research in the consumer goods and services sectors, with both the general public and professionals. Her dual skills give her a rigorous approach.
yacine

Head of quantitative research
Yacine

With a Masters 2 in Mathematics and Statistics, Yacine is an expert in sophisticated statistical processing and quantitative research protocols. Qualitative research group leader - Charlotte: With a degree in Social Psychology specialising in marketing, consumption and communication, Charlotte is a specialist in deciphering consumer logic and personas.
PhotoNoemieLinkedin

Qualitative researcher
Noémie

Noémie is a graduate of the Nanterre Master 2 programme specialising in the social psychology of research and consumption. With a highly inquisitive nature, she explores issues in depth and enriches her collection by listening closely to social networks.
sandrine_choquart

Head of Strategic Planning
Sandrine

A graduate of Celsa with a Master's 2 in Brand Strategy, Sandrine has a wealth of multicultural experience in management and project management in the marketing and communications professions, working for advertisers, agencies and freelancers. She benefits from a comprehensive practice in implementing brand and product development strategies. The diversitý of the subjects she has dealt with has enabled her to develop an artistic flair and a keen sense of strategic and organisational processes within companies.
Charlotte

Head of qualitative research group
Charlotte

With a degree in Social Psychology specialising in marketing, consumption and communication, Charlotte is a specialist in deciphering consumer logic and personas.
Sylvie_Le Tadic

Customer Manager
Sylvie

Sylvie has a Master's degree in History, holds the "Pilote d'Equipe d'Innovation" certificate and is a member of the Club des Dir de l'Innovation. At Adwise, her mission is to support brands in a context of disruption, particularly in understanding consumer resistance factors and drivers of change, by integrating foresight methods into research and innovation.

Sylvie draws on her expertise at the Chair in Imagination Modelling (PARISTECH), as well as her solid dual experience both in research institutes (Sociovision, Kantar and Future Thinking) and on the advertisers' side, at Stellantis, in the Marketing Intelligence, Foresight and Innovation function.

Would you like to join us?

Our actions CSR

Reducing carbon footprint

choosing to use video groups/interviews, avoiding travel for everyone by encouraging teleworking, limiting unnecessary printing.

Respecting and helping local communities

by donating basic necessities and foodstuffs to neighbourhood associations

Respect for employees

Promoting dialogue as part of a shared governance approach, diversity of profiles and banning discrimination Commitment to CAT workshops

Respect for the environment

through concrete actions to restrict printing, sort waste on a daily basis and recycle used paper, in partnership with the Post Office (RECYGO)

Promotes employment and provides all its services locally.

Pays tax in France.

Our commitment RGPD

Adwise respects RGPD rules and the professional instructions ofEsomar. We guarantee confidentiality and personal data. We continually invest in data protection technologies. Our team is trained in securing data.

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consolidate your customer and market knowledge

Update and put into perspective your 
customer vision
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DEVELOP your growth
relays

Identifying opportunities 

and giving you the keys 

of your success

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ENRICH your innovation PRODUCTS & SERVICES

Enrich offerings and provide insight into innovation strategy

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STRENGTHEN YOUR BRAND'S RELEVANCE

Aligning your brand 

with today's 

trends

They we have fact confidence. Discover our achievements

Our references
Institute of foresight, marketing research and consultancy to shape your future
Contact
The agency
Expertise
Trendslab
References
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35 RUE GODOT DE MAUROY
75009 PARIS
+ 33 (1) 42 65 50 80
info@adwise-research.com
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