With individuals navigating complex, often paradoxical constraints and adopting multifaceted identities—traits especially pronounced among new generations—human sciences approaches (sociology, anthropology, social psychology) and insightful observation of social networks are crucial for gaining a nuanced understanding of your consumers and capturing the key dynamics impacting your brands and markets.
Customer, Trends & Foresight tailored to your market or issue and enhanced by the TrendsLab™
Studies exploratory and ethnographic studies
Putting things into perspective all your studies in a dynamic map
Quantitative studies on Uses and Attitudes multi-country
Typologies and Personae
Secondary analyses - Llosa, Snake
Gain deeper insights into a target audience to identify the key criteria for a successful customer journey
BRAND STRATEGY / ENRICHED QUALITATIVE RESEARCH / BRAND PLATFORM WORKSHOP / STRATEGIC TARGETS / PERSONAS
Enrich offerings and provide insight into innovation strategy
