Consolidate the knowledge customer an market

With individuals navigating complex, often paradoxical constraints and adopting multifaceted identities—traits especially pronounced among new generations—human sciences approaches (sociology, anthropology, social psychology) and insightful observation of social networks are crucial for gaining a nuanced understanding of your consumers and capturing the key dynamics impacting your brands and markets.

Our support

  • Customer, Trends & Foresight tailored to your market or issue and enhanced by the TrendsLab™

  • Studies exploratory and ethnographic studies

  • Putting things into perspective all your studies in a dynamic map

  • Quantitative studies on Uses and Attitudes multi-country

  • Typologies and Personae

  • Secondary analyses - Llosa, Snake

Discover our achievements

AFP

Gain deeper insights into a target audience to identify the key criteria for a successful customer journey

BRAND STRATEGY / ENRICHED QUALITATIVE RESEARCH / BRAND PLATFORM WORKSHOP / STRATEGIC TARGETS / PERSONAS

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Update and put into perspective your 
customer vision
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Identifying opportunities 

and giving you the keys 

of your success

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Enhance offerings and provide insight into innovation strategy

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Aligning your brand 

with today's 

trends

They we have fact confidence. Discover our achievements