Commitment without reflection on the imaginary is the ruin of the brand's soul!
Interview with Sylvie Le Tadic (Adwise Foresight and Strategy Consultant) For Sylvie Le Tadic (Adwise), brands today face a paradox:
Our views on changes in the profession, new methodologies, our professional meetings to stay connected and start conversations.
Interview with Sylvie Le Tadic (Adwise Foresight and Strategy Consultant) For Sylvie Le Tadic (Adwise), brands today face a paradox:
In our changing world, marked by anthropological ruptures and social, environmental, economic and socio-political upheavals, the relationship between consumers and brands is changing.
At the crossroads of three major aspirational dynamics and very specific "macro" trends, "drivers" are clearly emerging to anticipate the consumer of 2030.
Living with uncertainty. As we enter 2024, uncertainty and volatility are still unavoidable facts of life. And this year, once again, diving into the heart of the logic and
