KEYYO, telecom operator for companies, pure digital player, wishes to redesign its e-commerce site.
KEYYO, telecom operator for companies, pure digital player, wishes to redesign its e-commerce site.
Understand customer expectations, analyse the navigation paths on the current site, identify the areas
We interviewed telecom buyers from companies of various sizes and sectors, in individual interviews with an observed, annotated and discussed mission.
Improvement of the bounce rate (-13%), increase of the volume of clicks on the slider (+50%), significant increase of the simulator flow, improvement of the bounce rate on the "online quote" (-11%) and on the "fixed telephony" offer (-12%)
Enrich offerings and provide insight into innovation strategy
