Adapt the new BtoB merchant site, the only sales support

Référence 
Keyyo

KEYYO, telecom operator for companies, pure digital player, wishes to redesign its e-commerce site.

The Challenge

Understand customer expectations, analyse the navigation paths on the current site, identify the areas

Methodology

We interviewed telecom buyers from companies of various sizes and sectors, in individual interviews with an observed, annotated and discussed mission.

Outputs

Improvement of the bounce rate (-13%), increase of the volume of clicks on the slider (+50%), significant increase of the simulator flow, improvement of the bounce rate on the "online quote" (-11%) and on the "fixed telephony" offer (-12%)

Our other projects

etoile_adwise_big
Update and put into perspective your 
customer vision
etoile_adwise_big

Identifying opportunities 

and giving you the keys 

of your success

etoile_adwise_big

Enhance offerings and provide insight into innovation strategy

etoile_adwise_big

Aligning your brand 

with today's 

trends