Gain an in-depth understanding of the expectations and preferences of all players in the Spanish cheese market

Référence 
Soignon

On the occasion of the opening of a new factory and the future launch of new "fresh goat" products in Spain, Soignon wanted to explore this market in depth, both B2B and B2C.

The Challenge

Reconciling B2B and B2C expectations, to define the ideal range and mix for Spain.

Methodology

Telephone interviews with wholesaler-distributors, one-to-one interviews with restaurant owners, consumer groups.

Outputs

A detailed understanding of the challenges and expectations of all target audiences; clear, operational recommendations on the range and mix, for implementation in spring 2019.

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