How to give San Marina customers a 360° web-to-store and store-to-web experience
How to give San Marina customers a 360° web-to-store and store-to-web experience
Supporting San Marina in a phase of change, in particular through its new boutique concept, with business, image and customer relations issues at stake
Approach based on a qualitative study crossed with an ergonomic diagnosis: individual interviews tracing the digital and/or physical journey
In progress: overhaul of the sales tunnel on the site to optimise ergonomics and the customer journey, communication about the services on offer, mobilisation of in-house teams, etc.
Enhance offerings and provide insight into innovation strategy
