Digital content testing

Référence 
LexisNexis

The Challenge

Understand what mix of digital documentation services might be of interest to certain local authority staff and identify insights.

Methodology

An approach in use-test in 3 phases, with video focus groups for feedback, the use of white board to imagine the ideal UX.

Outputs

Understanding the context and needs of these target audiences, and hence the offering required, in terms of content, form and associated UX.

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