Evaluate the coherence of the cross-channel path
To accompany San Marina in a phase of mutation, in particular with its new boutique concept, with business, image and customer relationship issues
Approach based on a qualitative study crossed with an ergonomic diagnosis: individual interviews tracing the digital and/or physical journey
In progress: redesign of the sales tunnel on the site to optimise ergonomics and the customer journey, communication on the services offered, mobilisation of internal teams...
Enhance offerings and provide insight into innovation strategy
