Explore, build and test a new format for the Bac Pro stream.
A qualitative study in 2 stages: a first stage of exploratory interviews to bring out the insights In this way, we were able to understand the particularities, needs and difficulties of pupils and teachers. At the end of this first stage, Hachette developed a new format which we tested in a second phase with a focus group of 7 teachers.
A practical, operational guide to developing a new, original format that is in tune with pupils.
Enrich offerings and provide insight into innovation strategy
