Explore, build and test a new format for the Bac Pro course.
A qualitative study in two stages: a first stage of exploratory interviews to bring out key insights, understand the particularities, needs and difficulties of students and teachers. At the end of this first stage, Hachette built a new format that we tested in a second phase through a focus group with 7 teachers.
A practical and operational guide to developing a new, original format that is relevant to students
Enrich offerings and provide insight into innovation strategy
