DALENYS is a leader in payment solutions dedicated to e-merchants, within the BPCE galaxy. The brand is an expert in the online customer journey.
DALENYS is a leader in payment solutions dedicated to e-merchants, within the BPCE galaxy. The brand is an expert in the online customer journey.
After repositioning, DALENYS wanted to take stock of its reputation and image in order to better calibrate its communication plan. The challenge for Adwise was to immerse itself in the technical subject of payment solutions and to fully understand the target customer.
We know that panel studies are not qualitative when it comes to companies, so we opted for a telephone approach based on a sample of 600 decision-makers in the field of payment solutions; a difficult target to find, but one that we managed successfully with our network of partners (good database, good telephone platform). Beforehand, we conducted 10 interviews with payment solutions experts, and a survey of the brand's customers and prospects (20 targeted interviews).
An initial insight into the strength of the brand, made possible by the top-of-the-range expertise of the Adwise team, both in BtoB and C-Level targets.
Enhance offerings and provide insight into innovation strategy
