The publisher wants to regain a foothold in a high-stakes technological field; the objective is to completely overhaul the textbook collection by bringing in new features
A Design Thinking approach, based on an in-depth audit of teachers' pain points and the perception of competing textbooks via individual face-to-face interviews, followed by a creative workshop involving 15 collaborators and externals, then tests of graphic tracks on a fully developed chapter, as well as the specimen
Enthusiastic reception from educational representatives, a new era for Hachette Education
Enrich offerings and provide insight into innovation strategy
