In order to prepare for innovations in 2019-2020, Dawn wanted to understand how the French fresh pastry market works, the American pastry and muffin segments in particular, and identify opportunities for innovation.
In order to prepare for innovations in 2019-2020, Dawn wanted to understand how the French fresh pastry market works, the American pastry and muffin segments in particular, and identify opportunities for innovation.
Identify 3 high-potential innovations.
Exploratory consumer groups, with a wide range of creativity in mini-teams, thanks to a "book of ingredients" prepared with the marketing team.
3 high-potential directions identified for France, with very precise specifications for the recipes and the look of the muffins; a quantitative evaluation is underway in Europe.
Enrich offerings and provide insight into innovation strategy
