Harmonie Mutuelle is looking at the customer journey, which is essential for recruitment and loyalty, particularly when it comes to online health quotes.
Harmonie Mutuelle is looking at the customer journey, which is essential for recruitment and loyalty, particularly when it comes to online health quotes.
Evaluate the performance of the current quotation and a new model with a target group of prospects and identify the most effective route
Individual interviews co-hosted by a qualitative expert and an ergonomist, with an observation phase beforehand, based on an assignment given to the participant.
Redefined design (path stages, zoning, page content), clearly identified execution paths and reflection on brand/offer communication
Enrich offerings and provide insight into innovation strategy
