Permanent digital community

Référence 
Carrefour

To anticipate the changes caused by the pandemic, Carrefour wanted to remain continuously connected with its customers.

The Challenge

Explore the evolution of several categories and markets, test current own-brand approaches, evaluate innovations for tomorrow.

Methodology

A community of several hundred customers interviewed digitally through pop-up communities, in-store missions, co-creation, home ethnologies and Zoom groups.

Outputs

Continuous conversations, agility in development, rationalized expenses, simplified internal process and sharing of insights at different levels of the marketing team, with angles from the most strategic to the most operational.

Our other projects

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Update and put into perspective your 
customer vision
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Identifying opportunities 

and giving you the keys 

of your success

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Enhance offerings and provide insight into innovation strategy

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Aligning your brand 

with today's 

trends