Prepare an impactful campaign

Référence 
Starwax

The Starwax brand is a leader in DIY cleaning products, but it has not spoken out for several years, and is being challenged by active competitors.

The Challenge

To succeed in "cracking" the ultimate motivations of the brand's buyers in order to feed a strategic reflection at the heart of the renewal of the brand platform.

Methodology

We chose to talk to the brand's fans, those who prefer Starwax when they have a problem, and to take the time for an in-depth individual discussion, through 1h30 interviews. Then we worked in a workshop on the brand platform to isolate the strategic target of Starwax.

Outputs

An identified target of "maniacs" which was used to build a new and exciting campaign.

Our other projects

etoile_adwise_big
Update and put into perspective your 
customer vision
etoile_adwise_big

Identifying opportunities 

and giving you the keys 

of your success

etoile_adwise_big

Enhance offerings and provide insight into innovation strategy

etoile_adwise_big

Aligning your brand 

with today's 

trends