REPOSITION THE BRAND IN 4 COUNTRIES

Référence 
Soignon

A brand that is not taking off internationally, while being the number one selling brand in France, the country of cheese.

The Challenge

To do as well internationally as in France, and to firmly establish the brand.

Methodology

A Build & Share consultancy approach built on immersion in existing data, a brand exploration in each country, a comparative semiology of the brands present, an integrated report presented in an international activation workshop to build together, the teams and their agency, the winning positioning

Outputs

The reaffirmation of a DNA that could even be extended to France.

Our other projects

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Update and put into perspective your 
customer vision
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Identifying opportunities 

and giving you the keys 

of your success

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Enhance offerings and provide insight into innovation strategy

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Aligning your brand 

with today's 

trends