A merger of 2 groups of different sizes but operating in the same consulting market
A merger of 2 groups of different sizes but operating in the same consulting market
The need to make a success of the merger, and to create a genuine common culture at international level; but also to provide concrete evidence of this culture to customers
Assessment of the image of the 2 groups with key customers and prospects, pyramid of expectations, internal workshops and definition of a shared brand platform; definition of a rallying cry and concrete commitments for general management.
Launch of a new name. Operational implementation of commitments in collaboration with different levels of the company.
Enhance offerings and provide insight into innovation strategy
